The Brazilian Entrepreneur Building a New Generation of Real Estate

After generating more than R$10 billion in gross development value, Edgar Ueda is betting on a concept that merges longevity, wellness living, preventive healthcare, nature, purpose and quality of life to redefine how people will live over the coming decades.

For decades, the real estate market sold location. Then it sold sophistication. Later came status, design, security and lifestyle experience.

But for Ueda, the sector’s next transformation will be far greater than that.

“We are entering the era of Real Estate 7.0. A new generation of developments where the environment stops being merely a place to live and begins directly influencing physical health, mental wellbeing, longevity, purpose and overall quality of life.”

Founder of Neximob, regarded as one of Brazil’s leading real estate intelligence companies focused on large-scale developments, Ueda has been developing one of the industry’s most ambitious contemporary projects: an ecosystem integrating longevity science, wellness living, preventive healthcare, bioarchitecture, hospitality, nature immersion and human behaviour.

Neximob has already built an impressive track record, surpassing 22,000 units sold, 92 developments launched and more than R$10 billion in generated VGV, with operations spanning 23 Brazilian states and over 80 cities.

Today, the company simultaneously operates 22 new developments and maintains a pipeline exceeding R$2.7 billion in VGV, alongside more than R$1.7 billion in proprietary projects within its own development and equity participation structure.

Its ambitions are equally bold: reaching R$5 billion in VGV by 2030 and building a company valuation above R$3 billion.

With a 30-year entrepreneurial journey, Ueda began building businesses at the age of 17. He later spent nearly a decade living in Japan, an experience that profoundly shaped his perspective on discipline, hospitality, urbanism, human behaviour and quality of life.

Author of five books, including two bestsellers, Ueda is also a three-time TEDx speaker, founding partner of the Instituto Êxito and fiscal board member of Fight For Life, the organisation founded by former UFC champion Minotauro.

He also became nationally recognised for his expertise in real estate turnarounds, recovering more than 40 distressed developments considered financially stressed by the market.

Now, however, Ueda is preparing what he considers the most important move of his career.

For more than 28 years, he has travelled the world researching some of the leading global references in longevity, wellness, preventive healthcare, hospitality, intelligent urbanism, neuroarchitecture and future living concepts.

Having explored more than 30 countries, his research has revolved around a central question he believes will define the coming decades:

“How can the environments we live in help us live longer, healthier and with greater purpose?”

That answer is now beginning to take shape through a project aiming to introduce an entirely new generation of real estate developments across the Americas.